CREATIVE DIRECTION — FILM DIRECTION & PRODUCTION — PHOTOGRAPHY — EVENTS

New Balance isn't just about making snazzy sneakers; they're all-in on the running scene. Grassroots, running crew content, and even local events that make sure runners feel like they're part of the coolest crew in town. It's not just about lacing up; it's about creating a tight-knit tribe that eats, sleeps, and breathes running.

In 2023, we’ve crafted stories and communications that are as out-of-the-box as a performance lab in a burger joint. Partnering with Brussels local running crew Cadence Athletics, we've redefined the boundaries of creating stunning community content, both online and off — from the 20km of Brussels to the NYC Marathon.