PAN-EUROPEAN LAUNCH — PR STRATEGY — ADVERTISING — EVENTS

Karün is a B Corp based in Patagonia that combines nature conservation with the empowerment of rural communities through product innovation. The brand creates high-quality eyewear in a very different way; by using recovered, natural and/or noble materials and working alongside local communities in Patagonia to empower them to protect their wild territories. Various types of discarded materials, such as fishing nets, ropes, and metals, are collected by rural entrepreneurs, then recycled and transformed into durable sunglasses, ensuring the highest standards in quality and performance.

More companies than ever are committing to getting carbon-neutral or even negative. Achieving the challenging climate targets in the Paris agreement requires more than just cutting emissions.

For the launch of Karün in Europe, we designed and organized a unique panel discussion with the support of B Lab in the enchanting setup of Egmont Park in the heart of Brussels.

Together with Katie Hill, Chair of the Management Board B Lab Europe, Emna Everard, Co-founder & CEO Kazidomi, Thomas Kimber, CEO Karün, and Madam Khattabi Zakia, Federal Minister of Climate, Environment and Sustainable Development, we addressed this essential question: Do we need new ways to talk green?